Meta renews Facebook feed screen, prioritizes "discovery" function

 

US Meta Platforms announced on the 21st that it is in the process of renewing the main feed screen of its social networking service (SNS) "Facebook." It is a mechanism that prioritizes "discovering" new content rather than seeing posts from friends and groups that users are following, and it will be a style similar to TikTok, a Chinese video posting application. ..


In recent months, meta executives have announced that they are rushing to expand the "reel" that allows them to edit and post short videos in a vertical full-screen display, which was also introduced by TikTok and gained many young users. It's the same service as I did.


In the future, Facebook will recommend posted content to users based on the machine-learned ranking system method. He said he was investing in artificial intelligence (AI) for this purpose.


On the main feed screen, the "Home" tab, where posts that users are not following but are gaining popularity on reels, etc. are displayed one after another, and posts from friends who are following as before occupying the majority. There are two types of "Feed" tabs.


In 2018, Facebook announced a plan to enhance posts from friends and family. However, recently, I feel a threat to the growth of TikTok, and I am making a sudden shift toward providing recommended content by making full use of algorithms.


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